UK food information software and labelling specialists Nutritics have launched LabelMagic, making Nutritics the only one-stop solution that provides businesses who sell pre-packed food for direct sale (PPDS) with the tools needed to be ready for Natasha’s Law in October 2021.

With the newLabelMagic feature, Nutritics is the first compliance technology in the UK to support all three elements of the process required to be compliant with Natasha’s Law, specifically management of supplier food information, creation of recipes and the printing of food labels in a compliant format. 

Under Natasha’s Law (the UK Food Information Amendment 2019), all PPDS foods must clearly and accurately display the full ingredient list including the 14 allergens to consumers. 

Stephen Nolan, Head of Operations for Nutritics says adding the new LabelMagic tool takes the worry out of Natasha’s Law compliance. “It’s an automated process which cuts out the complexity of integrating multiple systems, and avoids the risk of human error that is common with manual data transfer between one stage of the food production process to the other.”

“By joining the dots in the label creation process, Nutritics LabelMagic can facilitate compliance, increase efficiencies, reduce cost and allow you to communicate better with your customers. This is particularly important at a time when operators are seeking to find cost-effective solutions that increase automation.”

Nutritics LabelMagic allows businesses to share verified food label information to different locations in real-time, supporting compliance with food law. Features include:

  • A simple setup process
  • Centralised control of information at the production level, reducing the need for manual input and minimising risk of inaccuracy.
  • Ability to deliver an efficient, consistent and seamless labelling process across a single site and multiple locations 
  • Real-time automated application of any changes made at the production level to products, recipes or labels
  • Easy to use one end-to-end system
  • Same-day support and training is available online

LabelMagic is suitable for all sizes of food businesses from sandwich retailers to large catering companies.