Nutritics, the market leader in food service technology has today announced the strategic acquisition of Ten Kites, a menu publishing platform that empowers food businesses to publish fully compliant, personalised digital menus across multiple customer touchpoints, including web pages, mobile apps and digital displays.
The deal, for an undisclosed amount, will enable Nutritics to include the innovative Ten Kites solution as part of its overall software offering, delivering increased value and business benefits to customers across 100 countries. It also enables Ten Kites to continue their international expansion with access to new market segments across Europe, the Middle East and Australia. The combined entity currently employs 50 staff and this number is expected to continue to grow quickly to support further international expansion.
Ten Kites was founded in 2013 by Stuart Wilson to meet a growing need in the sector, the ability to publish accurate and up-to-date allergen information on menu pages. His vision was to bridge the divide between recipe systems with front-end web pages, in a way that was scalable, reliable and automated.
Ten Kites now supports some of the UK’s biggest multi-brand groups across casual dining, pubs, bars and restaurant groups, including TGI Fridays, Fullers Pubs, Shepherd Neame, Carluccios and Wagamama, with thousands of sites reliant on their automated solutions. Prior to Ten Kites, Wilson founded StarLogic (and developed its market-leading product StarChef) in 1995 which sold in 2010.
The multi-award-winning Nutritics Food and Nutritics Health software solutions are used in over 100 countries by a wide range of food businesses and health, sports and education professionals. Nutritics Food provides menu management and food labelling solutions for multi-site foodservice operators, caterers and hospitality sector leaders.
Nutritics is currently the only company in the world to have been awarded the Gold Standard Recipe Calculation Accreditation by the European Food Information Resource (EUROFIR). Nutritics Food clients include LEON, Aramark and Starbucks. Nutritics Health is used by NHS, Public Health England and Manchester City FC, alongside over 90% of all third level universities in Britain.
Commenting on the acquisition, Managing Director of Nutritics Stephen Nolan said, “Ten Kites represents the very best in UK food industry innovation. We are delighted to be able to complete this significant acquisition and start to bring their remarkable technology to our customers worldwide as we continue to scale internationally.
We believe that together we can empower food businesses all over the world with smart tools that deliver a personalised, instant and reliable digital experience to their consumers. Stuart and the team at Ten Kites have built a fantastic business and we look forward to supporting them to grow their offering in the UK, Europe, the Middle East and Australia.”
CEO of Ten Kites Stuart Wilson said, “We are extremely pleased to join forces with Nutritics. They, like us, have a culture of collaboration, innovation and service. Our strategic focus is to bring the Ten Kites solution to new international markets. This is the next step in our journey – one that opens up new opportunities for our brand, both at home and abroad. Ten Kites will continue to serve its customers and partners with the same level of collaboration and support, while also growing our reach in overseas markets, with support from Nutritics.”
Customers are seeking greater transparency about what they eat, both inside and outside the home. Nutritics and Ten Kites will continue to support the industry with this increasing demand. Currently, both organisations are supporting the foodservice sector to provide ingredient list information as part of the ‘Natasha’s Law’ food labelling regulation being introduced across the UK on 1st October 2021.
Thereafter, Nutritics and Ten Kites will support the industry in displaying calorie information on menus in a modern and customer-friendly format as part of the calorie labelling legislation being introduced in April 2022. Combined, Nutritics and Ten Kites are strongly positioned to bring the most accurate and user-friendly solutions to the UK and international food and hospitality sectors.