Sustainability Matters – Consumers Report
Sustainability Matters: What consumers want and how brands can respond
How do a brand or businesses’ sustainability credentials affect consumer behaviour and likeliness of purchase? We took a look at how consumers are feeling in 2024, and what you can do to get ahead of diners’ concerns.
Sustainability is the number 1 Consumer Choice in Hospitality Report
Sustainability is no longer a “nice to have”—it is a critical factor in consumer decision-making in the hospitality sector.
Nutritics’ 2024 Consumer Sustainability Report dives deep into how customers prioritise sustainability when choosing where to eat and drink, and how this trend is evolving.
Key Insights from the 2024 Report
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Sustainability Influences Consumer Choices
41% of consumers are likely to choose a restaurant or pub based on its sustainability practices. As more people commit to leading environmentally friendly lifestyles (71%), sustainability is becoming a core factor in decision-making.
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Consumers are Willing to Pay More for Sustainability, especially in London
Despite the cost-of-living pressures, 37% of consumers are willing to pay a premium for products or brands with strong sustainability credentials. 57% of Londoners will pay more than usual for good practice, compared to 33% of those in the rest of the UK.
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Younger Consumers Lead the Way
Nearly two-thirds (64%) of 18 to 34-year-olds say they choose venues based on sustainability, almost triple the figure for those aged 55 and over (23%). 59% of young adults say menu information about carbon footprints would influence their purchasing decisions.
Why Download the Report?
This exclusive report provides hospitality businesses with critical data on the growing importance of sustainability to their customers. You’ll uncover:
- – What sustainability initiatives matter most to consumers
- – How to boost business profits by communicating your sustainability efforts
- – Actionable steps to improve consumer loyalty through environmental responsibility
Stay Ahead of Consumer Trends
The hospitality sector is evolving, and sustainability is key to staying competitive. Download your free copy of our report today and start aligning your business with the values that matter most to your customers.